Digital Sales Techniques

Description

Week 1

The company’s digital strategy and online business models.
Use of technology in the world through different examples.
Different ways for a company to enter the digital world according to its objectives.
Ways to generate revenue through digital business.
3 videos, 8 readings, 4 questionnaires

Week 2

Creating an online store
Strategies to create a brand in the digital world.
How to create an online store from scratch, step by step.
Tips for the site processes to accompany the e-commerce properly.
3 videos, 6 readings, 4 questionnaires

Week 3

Digital marketing
Tips and techniques to use e-mail as a marketing tool.
Techniques to position the business in the top positions in search engines.
Strategies to optimize the use of social networks to enhance the business.
5 videos, 6 readings, 2 questionnaires

Week 4

Internet Advertising and Content Marketing
General concepts of Internet advertising, banners, and different ways of marketing.
Ways to make advertising campaigns in the most popular social networks. Forms of advertising that Google has: Google Ads and Google AdSense.
2 videos, 6 readings, 5 questionnaires.