Google Analytics

Description

Week 1

Introduction to Data Analytics
In this first part of the course, you will learn how data analysts use data analytics and the tools of their trade to inform those decisions. You’ll also discover more about this course and the overall expectations of the program.
8 videos, 15 readings, 5 questionnaires

Week 2

All about analytical thinking
Functions and the main skills analysts use.
Analytical thinking and its relationship to data-driven decision making.
8 videos, 4 readings, 3 questionnaires

Week 3

The wonderful world of data
Data life cycle
The data lifecycle and the work of data analysts.
Applications used in the data analysis process.
7 videos, 6 readings, 3 questionnaires

Week 4

Tools
Spreadsheets, query languages and data visualization tools.
The work of a data analyst
Basic concepts involved
Examples of tools.
8 videos, 7 readings, 3 questionnaires