Effective Telemarketing

Description

Week 1

Definition of Telemarketing
Principles of Telemarketing
Definition and birth of Telemarketing
Concept of selling
5 videos, 2 readings

Week 2

The Script
The opening of the script
Structure and design of a successful script
Analysis of a recording
3 videos, 5 readings

Week 3

Defining objectives and handling objections
The database and segmentation
Benefits of pilot testing
Defining the campaign’s Optin
3 videos, 2 readings

Week 4

Effective closing techniques
Tips for the telemarketing agent
Closing sales
5 videos, 4 readings, 3 questionnaires