Social Network Marketing

Description

Week 1

Introduction to Content Marketing in Social Networks
Definition of content
Current digital content trends
We can all be content creators
Looking for inspiration
Why does your brand need a digital content strategy?
Top platforms
8 videos, 10 readings

Week 2

Planning
Understanding brand needs
Identifying and defining objectives
Target and audience definition
Concept and insights
Job training to work in social networks
Creation of creative brief
Benchmarking
Evaluation and feasibility of proposals
Presentation and storytelling
10 videos, 12 readings

Week 3

Implementation
Content team roles
Breakdown of workloads and assignments
Calendarization
Basic tools for content generation
Owned, earned and paid media
User Generated Content
Working with Partnerships
Working with Influencers
8 videos, 10 readings

Week 4

Measuring results
Analytics tools by platform
Top KPIs by platform – Facebook
Top KPIs by platform – YouTube
Main KPIs by platform – Instagram and Twitter
Optimization
5 videos, 2 readings